Unilever has a halftime entitlement for its Degree brand of deodorants and anti-perspirants. Capital One is returning as presenting sponsor of the tourney on ESPN, with branded integrations, including starting lineup features, “Rewarding Performance” and the “Women’s Tournament Challenge.” As has been the case since '08, Werner Ladders gets branding during the post-victory net cutdowns. This year’s tourney tips off on ABC and various ESPN networks on March 16 and 17 with four play-in games, before concluding with the distaff Final Four on April 1 and 3 at Target Center in Minneapolis. “Brands are starting to realize that it’s a highly engaged audience with good ratings, so why shouldn’t they be there?”
“The spotlight is on women’s sports as hidden gems,” he said. ESPN Senior VP/Sports Brand Solutions Sean Hanrahan said he was impressed with the depth of the ad buys, with many including integrations. There will be 22 advertisers - 14 of which are NCAA corporate sponsors.
Those deals included media, club entitlements, branded seat upgrade programs and the coveted “official passenger rail" designation.Īmtrak previously had sponsorship deals with Northeast teams like the Mets ESPN ad sales wraps up sellout for NCAA Women's TourneyĮSPN has sold out the ad inventory for this year’s NCAA Women’s Basketball Tournament.
Accordingly, there have already been talks set with pro teams in the Northeast, which will likely result in consumer exposure as soon as this spring, depending on whether MLB’s lockout continues, with fan trips, rallies, and “rivalry trains" under consideration.Īt its height under the old program, Amtrak had sponsorships with many East Coast teams touting its Acela flagship high-speed service between D.C. Industry sources said Amtrak is looking to rebuild its Northeast Corridor leisure travel business, which declined precipitously amid the pandemic. Source, which would not comment, was the AOR for Amtrak from 2001-2017, when the Trump administration slashed funding for the federally subsidized passenger railroad. After a review, Amtrak has quietly named Hackensack-based Source Communications as its sports agency of record. Some five years after Amtrak exited as a longtime sports marketing brand, it's returning to the fold. Amtrak taps Source Communications for return to sports sponsorshipĬall it the train that took a circular trip. “Even though February was the shortest month of the year, sometimes it seemed like the longest" - JD Robb. Now if someone could convince me that the most deleterious impact of the MLB lockout will be to shorten Spring Training. It’s starting to feel pretty normal at the intersection of sports and commerce.